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Stephen Curry (Brita)

I saw this commercial for Brita water on YouTube and on T.V.  Stephen Curry, a professional basketball player that plays for the Golden State Warriors, endorses and promotes the product by saying "not all water is the same."  In this advertisement he makes Brita water seem better than the other leading brands of water by saying "You are what you drink."  He also says "some water can dribble, drain threes, or even drain a buzzer beater."  With these claims, he is implying that drinking the Brita water it could make you better at basketball and help you become better and as good as him.

Brita uses a celebrity to sell it by implying that it could improve your basketball performance.  This advertisement is false because water is not going to change your skills and abilities.  It tries to persuade you to buy it because a professional basketball player drinks it.  I feel as though it may persuade some people to buy it because of Stephen Curry endorsing it.  The company for Brita is also saying that it is cleaner, healthier, and different from any other water.  He says that "we are all made of water, so lets make every drop count."

The argument for this commercial was not reasonable because the water is not going to change the way you play or how good you are.  It did not persuade me because Brita is just like all other water and its not going to give you extra abilities and talents.
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Comments

  1. UnknownDecember 11, 2016 at 9:46 AM

    Hahaha, this commercial is full of fallacies. Of course advertisement failed developing Logos. I think it is hilarious that the commercial said water is "Not Same".

    ReplyDelete
  2. AnonymousDecember 11, 2016 at 12:55 PM

    I agree with Jeremy's position on the advertisement in that the ad uses Pathos in all reality. It has no Ethos because while Mr. Curry is a pro basketball player he is no water filter expert. It also has no logos because it provides no concrete reason as to why it's better than any other water filter.

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  3. AnonymousDecember 13, 2016 at 6:01 PM

    I am very surprised Jeremy was not persuaded by this commercial because he is Stephen Curry's number one fan, but I agree. This commercial is simply using a big name player to convince the viewer that Brita water is the best, when in reality it is not going to make you the best.

    ReplyDelete
  4. AnonymousDecember 13, 2016 at 6:41 PM

    I feel like this advertisement says a lot about the kind of viewers our culture has made people to be. Brita filters probably could have used plenty of logical reasoning as to why filtered water is best, and why their filters are the best to use. Instead, this commercial uses someone who is not particularly relevant to the product to make a claim that is not actually reasonable. This shows that just seeing a celebrity immediately causes an audience to be interested rather than the actual evidence of the product's worth.

    ReplyDelete
  5. AnonymousDecember 13, 2016 at 8:00 PM

    I agree the only reason this ad would be effective is simply because Steph Curry is an influencer.

    ReplyDelete
  6. AnonymousDecember 14, 2016 at 5:26 PM

    I agree, this ad is not very effective. Although Steph Curry is a popular nba player, nobody is going to believe that brita will help their performance just because he's in the commercial

    ReplyDelete
  7. AnonymousDecember 14, 2016 at 7:51 PM

    Steph was used for publicity and to grab the viewers attention. With the the youth in our world, they would want to follow his footsteps and want to drink this water simply because of steph curry.

    ReplyDelete
  8. MikeJanuary 4, 2017 at 9:48 AM

    I think brita did a good job with this commercial. They use Steph as an icon and peak the interest of the audience. This commercial is much more interesting than some random actor talking about a water filter. Curry is known as a splash brother, so associating him with a water filter makes sense to young nba fans.

    ReplyDelete

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