The Future of Creativity and Innovation is Gamification
For this quarter’s identification of rhetoric, I chose a Ted talk by Gabe Zichermann called, “Gamification”. His argument is that games make children smarter. In the beginning of his speech he goes back in time telling the audience his experience with games as a kid. He also gets the crowd interested by making a quick joke as well. Zichermann owns a company that has to deal with games heavily and he even has his own business going for it. In his argument he mentions these things in which you could arguably say he established some kind of ethos. He then goes on to mention the facts and statistics from different scientist and doctors from colleges. This says that he has done his research on his topic and he must be trustworthy. The use of facts and statistics better established logos more than any other thing in his speech. As a listener you can also tell by the structure he uses logos. He has his opening, body, and conclusion. After doing his own studies, he came to a question. “Is the world too slow for our children?” In his era of video games all he had to do was tap a few buttons to operate a video game. Today’s game systems are so up to date, it requires us to touch multiple buttons at one time and we can now communicate with people across the globe. Now we are able to operate a character, follow long and short term objectives, and deal with parents and their interruptions. These features allow the mind to open up and requires more intelligence to play these games. Zichermann says that this “makes kids uninterested in the real world”, only because it’s behind on technology. Our kids will grow up playing these games which gives them a good way of multitasking, which most of today's work requires. Due to Zichermann research, things like that do “make a person smarter”. His hand motions and movements weren’t that obvious but at a point he made a gesture that helped the audience understand his frustration, and even get a laugh out of it. This ted talk was very persuasive in my opinion. The facts included only made the audience question themselves and their comments on video games.
In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.
While browsing on Google I found an old advertisement. The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing t...
In Mr. Cline's class a few weeks ago. We took the day off in a way from our normal classes. Instead of continuing to read the books we were assigned and discussing them, he read us the sermon by C.S Lewis "The Weight of Glory." Its a long sermon, but one worth reading. It is about the confusion many people have on the topic of what we desire the most. He explains after much background information, that we all desire true happiness. And through that happiness, we long for heaven, our true home that we were designed for. He explains that glory is not what many people think of as being "famous" in heaven. But more that we are honored by our Lord and Father. For it to be like the scripture passage "Well done, good and faithful servant." C.S Lewis does a fantastic job at being persuasive here, and if read by the right person aloud, can have an excellent effect. He clears up lots of points that people bring up that are not true. Such as the point of glory...
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