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Brady Everyday


During the 2017 Super Bowl, a commercial came on advertising Intel’s new Intel 360 Replay. The commercial stars the New England Patriots star quarterback Tom Brady. The narrator of the commercial begins by saying, “Intel 360 Replay makes anything look epic.” The commercial then proceeds to show the audience the things Mr. Brady does as part of his morning routine such as get up, brush his teeth, and make his breakfast.

Logos is poorly used in this commercial because it is not sharing many reasons as to why this product is a practical buy. It does have a small appeal to logos. At the end of the commercial, the narrator says, “Wait till you see it in the game”. It appears that the makers of the product are implying that its best use would be in the case of a sporting event. They do not make this very obvious. This commercial would be more persuasive in the aspect of logos if it gave more reasons besides it being good for athletic events.

The main use of persuasion in the commercial is ethos although it is poorly used. Tom Brady is a professional football player but not a computer specialist. Although it is possible for Tom Brady to use the product, it is probably not very likely. In order for them to use proper ethos they should have used someone like Bill Gates or Steve Jobs (even though he is dead) because they contributed to the advancement of technology.

This commercial does not use pathos. Although it is a little funny at the end when the camera tries to follow Tom Brady into the bathroom, and he says, “Enough! They get it.”, the main point of the commercial is not to make them laugh. It is more trying to persuade people that they want the product because Tom Brady uses it and it’s effective and useful.

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Comments

  1. AnonymousDecember 8, 2017 at 6:11 PM

    I guess the last lousy habit a man will give up is advising, but I am obliged to submit a criticizing comment on your blog post, and I wished my suggestion would be worthy enough for you acceptance.
    Different than your opinion, I believe Pathos was used in this commercial, for its objective was to make people believe Intel's product "makes everything look epic" and I believe they were succeed in their purpose, because for right now my mind is full of "epic images" as if I have this product.

    ReplyDelete
  2. AnonymousDecember 8, 2017 at 8:33 PM

    This article is well organized with the paragraphs and that youtube video clip helped me to understand the article better. Also she pointed out the problem of article using ethos, pathos, and logos. I believe it is very organized and great article.

    ReplyDelete
  3. GabrielaDecember 11, 2017 at 10:12 AM

    Very well written, I enjoyed your remarks in your logos paragraph.

    ReplyDelete
  4. Abigail OverbeyJanuary 26, 2018 at 6:04 AM

    Julianne, I really liked how you reasoned each of the rhetorical appeals in your blog. You thoroughly based the commercial on how it was effective. Great job!

    Lea

    ReplyDelete

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