Skip to main content

Honda

While watching on Youtube, I was waiting for an advertisement that would strike my interest and inspire me to write. Suddenly, a very special start caught my eyes easily: a hand open an old yearbook, and then the picture of a famous actress, Tina Fey, appeared on the book and she smiled then said: “ when you start out you might not know where you’re going or what you’re doing or why you’re carrying the red rose to . ” “Or you’re carrying the red rose to you just keep going, keep your focus and avoid the distractions...” said by Robert Redford, the person got Academy Award for Best Directing of Oscar, and then another person continued saying about this topic. It’s just like a story that narrated by many people. I think this advertising is an incentive to write my blog. 

It’s a commercial advertising Honda: many celebrities on pictures of this yearbook, they just looked like friends and have a daily conversation. They keep saying words to inspire people to hustle and display vigor. Their dialogues around the topic was that although you felt confused, if you continued your dream, your dream would come true. This commercial greatly uses Pathos. Pathos is the appeal to emotion through feelings. This commercial utilized Pathos through the appearance of well-known superstars. This causes the audiences to be willing to purchase the cars in that most of them like these idols or famous people that influence their feelings and make them excited to choose Honda. This commercial was very interesting, fresh and brand new, and let me enjoy it and have the desire to buy its product. The commercial also appealed the emotion of fans that enjoyed the video of their idols and stimulate them to purchase the products due to the quality of these superstars in the commercial. Concerning the other appeals, it’s disputed that it wasn’t very logical because there were not any examples or data to prove the product’s performances. The other argument was that somebody thought it’s not credible because these superstars only to perform for this commercial. On the other hand, some people very trusted this product because they were fans of these famous people and they believe their moral qualities. Actually, these superstars were exist and they might try this product, so I thought it was ethos possibility.

Labels:

Comments

  1. LeonardDecember 8, 2017 at 12:09 PM

    This advertisement didn't use the logos to use some actually number to show this car's performance but use the really good ethos they use many stars encourage people to buy the car is's easy to make people produce the emotionally anxious to buy it.

    ReplyDelete
  2. AnonymousDecember 8, 2017 at 6:52 PM

    I think that this post should have focused more on ethos because it played a bigger role in the commercial than pathos did.

    ReplyDelete
  3. AnonymousDecember 8, 2017 at 8:35 PM

    Personally it was hard for me to understand the concept of the article. It would be better if she write the ethos, pathos, and logos in different paragraph. But the video clip helped me to understand and it was pretty interesting topic for me personally.

    ReplyDelete
  4. Abigail OverbeyJanuary 26, 2018 at 6:05 AM

    Jill, I really liked your thought process and your organization in effectively pinpointing the rhetorical appeals.

    Lea

    ReplyDelete

Post a Comment

Popular posts from this blog

Open Happiness

While at the movie theaters to see The Maze Runner , I saw a commercial that featured rhetoric. The commercial begins with a young woman named Jess purchasing two Coca Cola drinks in a convenience store. One has her own name on it, and one has the name of her friend Alisha on it. The cashier watches her forlornly as she leaves, hinting that he has a crush on his customer. Jess gives the Coke with Alisha’s name on it to her friend, and together the two friends drink them. Later, Jess, Alisha and two other friends come back into the store to buy more Coke, then leave and have a good time together. Jess keeps coming back to the store with more and more friends, each time purchasing Coca Cola with their names printed on the labels. The cashier smiles and watches, but it is clear that he wishes he was with Jess.  Finally, as the cashier is closing the store for the night, Jess shows up at the door with a Coke that has the name Chris on it. She smiles and hands the drink to the ...
4 comments
Read more

Marilyn Monroe's Shampoo

While browsing on Google I found an old advertisement.  The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing t...
3 comments
Read more

Is Hip Hop a Cancer or a Cure?

The speech I watched was a Ted Talk presented by one of my favorite music artists, who just so happens to be a Christian rapper.  This rapper’s name is Lecrae Moore, but he just goes by Lecrae.  Over the past five years or so, Lecrae has been able to break out of the small box that Christian music and Christian rap have been put in, and he has been able to get his music out to all types of crowds.  So I was actually pretty excited when I saw that he had spoken at a Ted Talk in Nashville.  The speech he delivered was titled, “Heroes and Villains: Is Hip-Hop a Cancer or a Cure?”  In this speech Lecrae talked about how it is easy to look at certain people in history and label them as heroes or villains, but he talks about how not everyone views historical figures the same.  Lecrae started off by defining where we get the words, “Hero” and “Villain”.  Knowing the origin of these words really gave good context for what came to follow.  He then went o...
5 comments
Read more