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Honda

While watching on Youtube, I was waiting for an advertisement that would strike my interest and inspire me to write. Suddenly, a very special start caught my eyes easily: a hand open an old yearbook, and then the picture of a famous actress, Tina Fey, appeared on the book and she smiled then said: “ when you start out you might not know where you’re going or what you’re doing or why you’re carrying the red rose to . ” “Or you’re carrying the red rose to you just keep going, keep your focus and avoid the distractions...” said by Robert Redford, the person got Academy Award for Best Directing of Oscar, and then another person continued saying about this topic. It’s just like a story that narrated by many people. I think this advertising is an incentive to write my blog. 

It’s a commercial advertising Honda: many celebrities on pictures of this yearbook, they just looked like friends and have a daily conversation. They keep saying words to inspire people to hustle and display vigor. Their dialogues around the topic was that although you felt confused, if you continued your dream, your dream would come true. This commercial greatly uses Pathos. Pathos is the appeal to emotion through feelings. This commercial utilized Pathos through the appearance of well-known superstars. This causes the audiences to be willing to purchase the cars in that most of them like these idols or famous people that influence their feelings and make them excited to choose Honda. This commercial was very interesting, fresh and brand new, and let me enjoy it and have the desire to buy its product. The commercial also appealed the emotion of fans that enjoyed the video of their idols and stimulate them to purchase the products due to the quality of these superstars in the commercial. Concerning the other appeals, it’s disputed that it wasn’t very logical because there were not any examples or data to prove the product’s performances. The other argument was that somebody thought it’s not credible because these superstars only to perform for this commercial. On the other hand, some people very trusted this product because they were fans of these famous people and they believe their moral qualities. Actually, these superstars were exist and they might try this product, so I thought it was ethos possibility.

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Comments

  1. LeonardDecember 8, 2017 at 12:09 PM

    This advertisement didn't use the logos to use some actually number to show this car's performance but use the really good ethos they use many stars encourage people to buy the car is's easy to make people produce the emotionally anxious to buy it.

    ReplyDelete
  2. AnonymousDecember 8, 2017 at 6:52 PM

    I think that this post should have focused more on ethos because it played a bigger role in the commercial than pathos did.

    ReplyDelete
  3. AnonymousDecember 8, 2017 at 8:35 PM

    Personally it was hard for me to understand the concept of the article. It would be better if she write the ethos, pathos, and logos in different paragraph. But the video clip helped me to understand and it was pretty interesting topic for me personally.

    ReplyDelete
  4. Abigail OverbeyJanuary 26, 2018 at 6:05 AM

    Jill, I really liked your thought process and your organization in effectively pinpointing the rhetorical appeals.

    Lea

    ReplyDelete

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