While browsing on Google I found an old advertisement. The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing that
I agree with your arguments, they are all well stated.
ReplyDeleteI am not really used to pepsi personally. But by this article, it made me be interested about pepsi. It was really interesting topic for me. Also the video clip was really helpful because they used Micheal Jackson for the model which is famous and popular singer at that age. It was well organized and easy to understand the concept. It was interesting article for me.
ReplyDeleteThis post was very well thought out although the logos is kind of weak in the commercial.
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