Crunches Suck

I recently saw a commercial on a body building DVD while watching videos on YouTube. It was for a website called crunchessuck.com where there was a really muscular man talking about how crunches take way too much time to preform to actually get results. He used pathos by relating to how most people hate to do crunches and he used that to introduce what the scientists found to help burn fat in your sleep. He used ethos here by going to doctors that knew what they were talking about in order to make men feel more comfortable in buying he product. Finally, he used logos by saying, “All women want to see and feel rock hard abs, so you should use this technique to get more women.” All of these Rhetorical devices were used in this commercial and did convince me to at least check the website out.