I recently saw a commercial on a body building DVD while watching videos on YouTube. It was for a website called crunchessuck.com where there was a really muscular man talking about how crunches take way too much time to preform to actually get results. He used pathos by relating to how most people hate to do crunches and he used that to introduce what the scientists found to help burn fat in your sleep. He used ethos here by going to doctors that knew what they were talking about in order to make men feel more comfortable in buying he product. Finally, he used logos by saying, “All women want to see and feel rock hard abs, so you should use this technique to get more women.” All of these Rhetorical devices were used in this commercial and did convince me to at least check the website out.
While browsing on Google I found an old advertisement. The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing that
I want rock hard abs, but I feel what the ad is saying is so true. America today is all about trying to get the result without doing the work and this plays right into that. Whether it's getting rich quick or rock hard abs without crunches, it's what people want to hear
ReplyDeleteI think this commercial is true because everyone wants abs. I want abs but I don't want to spend hours at the gym everyday to get them.
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