Cultural Rhetoric

I saw a Hong Kong advertisement about  Colgate . It talked about how a doctor made a lab with a group of children, and used 3D animation to demonstrate, so it proved the toothpaste can clean very dirty things on your tooth. At the end, they say they did the research in Hong Kong and most dentists as suggest you use Colgate. So, I think it is uses Ethos. They used the data, pictures and 3D animation to try to let people believe their toothpastes can clean your tooth very well, and make people want to buy their products. Be honest, if what they showed in advertisement is true, I think it was reasonable. Because, they use a lot of evidence to support their opinion and looks professional. They did lab work and research. It's very convincing . Actually, after watching this advertisement, I would love to buy Colgate, but I won't do that. Because while I think Colgate maybe a good toothpaste, it is an expensive kind of toothpaste, I don't want it  to cost much money to bu...

Theme : Advertising Abby: direcTV Anna: Acuvue Brennan: Chevy Silverado Carlos: TaiZi Clayton: Cheez It Dean: Colgate Eva: Carre de Chocolat Hannah: Colonoscopy Billboard Jin: Sarah & Jaun (Extra) Hill: Colgate Kyleigh: Man Cave Mason: direcTV Mauricio: Little Baby's Ice Cream Micah: ADT Peter: Proactiv Rachel: Act Mouthwash Young: Netflix Watch Zach: SanDisk

Recently, the South African branch of the Salvation Army organization released an advertisement which was to help show the severity of domestic violence. However, they do it in a very interesting and clever way. When ‘the dress’ debate began to spread across social media, the Salvation Army used this to their advantage in order to promote their advertisement. The advertisement shows an image of a woman whose body is bruised and is wearing a white and gold dress. This would surely capture the attention of anyone who was aware of the dress which went viral over the internet. But they would soon come to find that the advertisement was not forming an opinion about what color the dress was, but rather about informing people about the prevalent issue of domestic abuse against women. I think what is especially influential about the advertisement is the message which goes along with it: “Why is it so hard to see black and blue? The only illusion is if you think it was her choice. One in s...

While driving home one day I heard a commercial for Geico insurance. It was a guy talking about how he should have a 5 year plan, for his life. And when he told his girlfriend, he didn't include her in it. This got her mad and she broke up with him. So he said "Now I know to include my girlfriend in my plan, and I also know that Geico could save me %15 or more on car insurance". Bringing up the Geico insurance was completely unrelated. First he was talking about one thing: his job, life, significant other, and now he is talking about car insurance. These two points are completely different. The beginning was only to engage the listener in the commercial. We are supposed to either feel bad or laugh about how he didn't include his girlfriend in his plan, and now he randomly brings up the point that he also learned about the "awesome deal" he could get from Geico. This can be perceived in two ways, either laughing at him, or an appeal to pity. We could be l...

We have all walked down the cereal and have stopped to see the latest Wheaties box featuring a popular athlete or individual. The entire cereal box industry is teeming with advertisements meant to target certain people. The sugary cereals use bright colors and comical characters which catch kids’ attention and lure them into the false idea that that cereal is the one for them. The healthy cereals target those adults who want simplicity, health and peace in their lives by using soothing tones like white and brown. This particular Wheaties box uses the popularity of those featured on the box to grab the attention of the customer that walks by the shelf. Typically called the appeal to authority, the ploy that the Wheaties brand enforces appeals to the notoriety of a particular star. It is the breakfast of champions, after all. IF you are a champion, then you must eat Wheaties for breakfast. The Wheaties brand uses this logic to influence customers to buy Wheaties cereal. In order to...

I have seen rhetoric used in a commercial for Lg phones. This commercial was a bunch of android phone logos that were in basketball uniforms and playing the game. The commercial wanted to persuade you to buy an Lg phone by saying that “The selfie game is strong” and “be together not the same.” One of the “Lg people” made a slam dunk right before the screen flashed “The selfie game is strong” meaning that because android logos can play basketball, the phone has an amazing camera, this does not make logical sense. They used a fallacy by comparing the ability of the logo to the ability of the camera and used a play on words with “selfie game strong” by using the common language that teenagers use when describing a basketball player with great skill. “Be together not the same” was also trying to get people to buy their phone because they were making a subtle hint that people with iPhones are all the same, and you should buy their phone so  you can express your individuality by still ...

I saw a Shake Weight For Men commercial on YouTube. It started with a really muscular and well-shaped guy working out with Shake Weight and the narrator saying, “This is not a workout. This is a revolution.” The guy in the commercial kept working out and seemed satisfied with his intense exercise. The narrator emphasized the words “guaranteed,” “stronger” and “faster” and said that anyone who uses the product can build definition, size, and strength of all kinds of body muscles in six minutes. It showed some graphs and a doctor explaining it to prove that Shake Weight is a science fact, not a fiction, and then showed a couple of interviews with other muscular men who tried Shake Weight and were impressed by its effectiveness. It also compared Shake Weight with standard dumbbell and other company’s product to show how much more effective it is than other products. At the end, the narrator challenged the viewers by saying, “Think you can handle it? Then call now.” The advertisement u...