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Sweet Little Muscle Machine

While watching commercials on YouTube, I saw an advertisement for Aflac that instantly caught my attention. In the commercial, a man about to have an operation to remove his gallbladder was told by the surgeon that since he wasn’t paying for the surgery with cash he would have to sell his Corvette to pay for it. The commercial promoted Aflac as the insurance he should have had instead of having to sell his “sweet little muscle machine.”

Although the advertisement is saturated with humor from the surgeon playing with the man’s lips to having a duck screaming “Aflac,” it portrays the startling reality Americans face today. Sadly, many don’t have an insurance that helps cover their expenses which causes them to go into debt. By having Aflac, not only does it help with the cost of payments, but it also provides financial comfort and protection (logos). I believe many people would be benefited if they used Aflac as their supplemental insurance company. 

What keeps the commercial entertaining to watch is the hilarity of the advertisement. The light-heartedness overpowers all else in it, impacting those who watch it into considering Aflac (pathos). Since audiences are more likely to respond to humor than to anything else, it can attract more people to buy their insurance.

In order for the advertisement to be successful, the argument intertwined along with the humor had to be reasonable and persuasive; for it makes the product more likable by mixing amusement into financial seriousness. I believe Aflac accomplished his goal by appealing to the audience’s emotions in a sensible and clever way. 
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Comments

  1. Isabel R.December 8, 2017 at 4:22 PM

    I found you point on the humor in this commercial very interesting. It was a very clever idea of theirs to lighten the serious topic with humor, and it did make the commercial funnier. I don't think I would have realized the point of the joking without reading your response. Thank you for sharing your thoughts!

    ReplyDelete
  2. AnonymousDecember 8, 2017 at 8:30 PM

    The article are organized well with 3 different paragraphs. Also the Youtube video clip helped me to understand the topic better. It was really intelligent idea to put feedback for the advertisement and she organized the pathos, ethos, and logos very well. I believe it was a really good article!

    ReplyDelete
  3. JakeDecember 8, 2017 at 9:35 PM

    I agree that a talking duck will keep anybody watching. The duck keeps the audience intrigued and gives the audience reasonable insurance.

    ReplyDelete
  4. AnonymousJanuary 26, 2018 at 7:22 AM

    After watching your blog, I feel this ad is very funny, and it's really a smart way that uses the humor to attract audiences to buy insurance.

    ReplyDelete

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