Skip to main content

Powerful


This girl is fighting poverty, she along with many other women. She has the power to change her world, and you have the power to help her. CARE is an organization working with women to fight poverty. This is an example of pathos, the appeal to our emotion. It is how many advertisements convince you to do or buy something. . This advertisement does use the logical fallacy, appeal to emotion, more specifically appeal to emotion. This is when they distract you by making you feel sorry for something. In this advertisement it is the women in poverty. This advertisement above uses pathos along with this logical fallacy. For example they use a photo of a sad, but beautiful little girl. It catches your attention by focusing on the girl. They made the background black to put more emphasis on the girl as well as to emphasis the sadness and hopelessness. It is an advertisement for helping women fight poverty. They give you the ‘warm and fuzzy’ feeling by telling you that ‘She has the power to change her world’ that gives you hope for her normally hopeless situation. However this hope is none existent without you! That part give you a feeling of strength and that if we all work together to fix the world. ‘I am powerful’ is written in a messy handwriting that looks like a child’s. This advertisement does use the logical fallacy, appeal to emotion, more specifically appeal to emotion. This is when they distract you by making you feel sorry for something. In this advertisement it is the women in poverty.

Comments

  1. Seeing advertisements like these always get to me. I especially can't help but feel bad when they show their sad faces.

    ReplyDelete
  2. These kinds of commercials always use children as a way to appeal to our emotions. The picture does do a good job on putting emphasis on the little girl.

    Kaitlyn

    ReplyDelete

Post a Comment

Popular posts from this blog

Wiener Stampede

In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.

Marilyn Monroe's Shampoo

While browsing on Google I found an old advertisement.  The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing t...

I Hate Steven Singer

Have you seen this? Anyone travelling through the Philadelphia area has seen this billboard. It simply states, “I hate Steven Singer!” This expression of seemingly unprovoked hatred for a random man appears to be the object of an angered citizen. However, it does get the attention of the individual who saw it. Because the individual saw it, she will Google it on her handy dandy smartphone. There, she will click on the link to the story that sparks this creative ruse of a billboard. She will find that the quote, “I hate Steven Singer!” is actually the utterance of a customer who bought an engagement ring for his fiancé and later another ring to commemorate their twentieth anniversary, resulting in a baby shortly later. He then stated these four words and inspired this phenomenon, all due to the amazing skill of the advertisement team at Steven Singer Jewelers. Though it is kind of a far stretch, this advertisement wanted to draw attention to Steven Singer Jewelers and attempt to ge...