Cultural Rhetoric

Theme : Advertisement/Commercial Andrew: The Breakfast of God Bailey: Pepsi Generation Emily: Snuggie Gabriela: Braniac Smart Isabel: Airheads - Now Bite Sized Jake: You're Not You When You're Hungry Jill: Honda Julianne: Brady Everyday Lea: Sweet Little Muscle Machine Leonard: Are You Hungry? Ryan: Environmental Advertising Siwu: Wix.com Talia: Brave Enough

During the 2017 Super Bowl, a commercial came on advertising Intel’s new Intel 360 Replay. The commercial stars the New England Patriots star quarterback Tom Brady. The narrator of the commercial begins by saying, “Intel 360 Replay makes anything look epic.” The commercial then proceeds to show the audience the things Mr. Brady does as part of his morning routine such as get up, brush his teeth, and make his breakfast. Logos is poorly used in this commercial because it is not sharing many reasons as to why this product is a practical buy. It does have a small appeal to logos. At the end of the commercial, the narrator says, “Wait till you see it in the game”. It appears that the makers of the product are implying that its best use would be in the case of a sporting event. They do not make this very obvious. This commercial would be more persuasive in the aspect of logos if it gave more reasons besides it being good for athletic events. The main use of persuasion in the commercia...

If anyone were to ask me who my favorite celebrity or musical artist was, I would automatically reply with Lindsey Stirling. Lindsey Stirling is a hip hop, dancing violinist who started her professional career in 2012. This past May, Stirling released her YouTube Red documentary, Brave Enough . It is so called because that is the title of her most recent album. I saw the trailer as soon as it came out, when Stirling first mentioned the movie. The ad itself showed clips from her different concerts, featured songs from the Brave Enough album, and also incorporated scenes from some of her videos. She explains how the movie takes place in what seemed to so far be the hardest year of her life--the year her best friend had passed away due to cancer. Through this movie, she hopes to help others learn how to be brave, to be able to feel emotions that may be hard to feel. She says how she had fallen multiple times in the past, and “Every time you get up a little bit stronger.” I would s...

I saw this advertisement on YouTube when I was watching some videos. Usually I would skip the whole advertisement when it pops up, but when I read the first few sentences of this advertisement, I was deeply attracted by this idea. This advertisement expressed an idea that any people could build your own website easily, using "wix.com" . In the video, the advertisement told me that using their website so therefore I could make a stunning website made by my own, with any design I would like and they also offered some suggestions or even some templates which you could use. The “wix.com” was orderly organized and easy to start, with an uncomplicated log in, you could get started with an artificial design intelligent which could help you by bringing up resources you might need. Their logic is pretty clear and reasonable, they did showed some example web page that was made by them, indeed they look pretty good. Also the advertisement showed the procedures of how to make those w...

4 Years ago, I saw an impressive commercial in TV. It was not advertisement to introduce product to make profit. It was public service advertisement about wasting tissue. In advertisement, it was showing tissue machine that we can easily see in public places. There was shape of Africa at the middle of tissue machine and it was filled with green tissue. By pulling out the tissue the green part of the tissue become black, then advertisement was saying “Please don’t waste tissue, Earth is dying.” By this commercial Korean government provided same tissue machine in commercial. Also, many places in Korea, started campaign to save tissue. In this advertisement, the main purpose was to tell people about the problem in society and make them to recognize and fix the problem. For this advertisement, it was very effective and reasonable. One year after this commercial, Korean government checked the change in amount of tissue used. By one year, the amount of tissue usage decreased 20 percent. In t...

I was recently watching funny YouTube videos and a commercial came on that was advertising a snuggie. This commercial was trying to sell their creation called the snuggie.  In this commercial they have people show that normal blankets are hard to maneuver in. So they say that old normal blankets restrict you from doing various things. Some of those things are reading a book, using your computer, trying to grab something, or trying to have a snack. This commercial is trying to convince us to buy their new and improved blankets. The point of this commercial is for us to buy the snuggie so we will not have to struggle with normal blankets anymore. Their arguments were reasonable because I do think that it would easier if a blanket had holes were your arms went. I think this because it is true when they say that normal blankets can restrict you from doing multiple things. I also think it is reasonable because there would more time to relax instead of struggling to hold your compute...

This commercial features Michael Jackson, the King of Pop music. Personally I think that is a smart move by Pepsi to feature Michael Jackson because many people looked up to him at the time and admired him. If Michael Jackson drinks Pepsi then it must be a good drink. This is an example of ethos. Also you can see Pathos in this commercial because as a kid if you see a famous person doing something or participating in something, you want to do it too. Also as he is singing he says,” you are the Pepsi generation.” This is saying go and buy Pepsi because everyone else your age is drinking Pepsi. Also logos is used in this commercial. You could say, “obviously there are no facts in this commercial because it’s just a big group of kids and adults dancing around with a drink.” And if you said that then you would be exactly right, but that’s the whole point. If that many people like Pepsi, then it must be good, so I think they are proving that it is a good drink because why else would peopl...